INTERNATIONAL MARKETING CATEORA GILLY GRAHAM PDF

Received his Ph. His teaching has spanned a range of courses in marketing and international business, from fundamentals through the doctoral level. Professor Cateora has conducted faculty workshops on internationalizing principles of marketing courses for the AACSB and participated in designing and offering similar faculty workshops under a grant by the Department of Education. In conjunction with these efforts, he co-authored Marketing: An International Perspective, a supplement to accompany principles of marketing texts.

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Check with your instructor to see if Connect is used in your course. Program Details. The Scope and Challenge of International Marketing. Part One An Overview 1. Program Features. Instructor Tools. For shipments to locations outside of the U.

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