You are currently using the site but have requested a page in the site. Would you like to change to the site? Uma Sekaran , Roger Bougie. Research Methods for Business: A Skill-Building Approach is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations.
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Research methods for business : a skill-building approach. Uma Sekaran. With the third edition, you'll gain the skills necessary to carry out research projects that will greatly improve decision making for all areas of business. Through its clear and straightforward presentation of ideas, you'll learn the practical usefulness of business research to managers.
And you'll easily be able to focus on the theory behind scientific research and immediately apply it to research projects.
Key Features of the Third Edition A new chapter on Technology and Business Research highlights the use of the Internet and Intranet, e-mail, enterprise resource planning, video conferencing, data mining, and more. New Managerial Relevance sections are integrated throughout the text to provide a real-world perspective on how research is applied in actual business situations. The use of software for data collection, data analysis, and report presentation is fully explained.
Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book Examples and projects throughout each chapter help build the essential skills for managerial success.
The issues in cross-national research in sampling and data collection are thoroughly discussed. The qualitative-quantitative aspects of research are brought together through a case study on the final chapter. Discussion Questions and Points. Research methods for business: a skill-building approach.
Research Methods For Business : A Skill Building Approach
Research Methods for Business: A Skill-Building Approach is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations. The seventh edition has been fully revised and updated to include cutting-edge examples and enriched pedagogical features designed to improve student learning outcomes. There is now an increased emphasis on the relationship between the scientific and the pragmatic approaches to research, while the key concepts are explored and applied to real-life research throughout the book. Uma Sekaran , Roger Bougie. Managers and research 8.
Research Methods For Business: A Skill Building Approach, 7th Edition