MAGIC QUADRANT FOR CRM MULTICHANNEL CAMPAIGN MANAGEMENT PDF

By Dom Nicastro Apr 20, Stamford, Conn. SAP was a challenger last year. Marketo shared the visionaries quadrant with Sitecore last year, but the latter keeps that spot to itself this time. They define the multichannel campaign management MCCM market as vendors that "orchestrate customer engagements and marketing content to individuals and segments across multiple channels. Channels may include websites, email, mobile, social, programmatic advertising, call centers and direct mail.

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Analyst s : Adam Sarner. Digital marketing is transforming MCCM. While vendors in this market provide some digital offerings, such as social or mobile, most have a basic level of functionality and road map. Web content management vendors are building digital marketing functionality, and are competing in the MCCM space. All rights reserved. Gartner is a registered trademark of Gartner, Inc. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information.

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Magic Quadrant for CRM Multichannel Campaign Management

Marketing leaders will find a host of new vendors in this year's Magic Quadrant for multichannel campaign management. Vendors are focused on integrating machine learning, personalization and ad tech capabilities into big data foundations for deeper customer engagement. All rights reserved. Gartner is a registered trademark of Gartner, Inc. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Gartner prides itself on its reputation for independence and objectivity.

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Magic Quadrant For CRM Multichannel Campaign Management

Analyst s : Adam Sarner. Digital marketing is transforming MCCM. While vendors in this market provide some digital offerings, such as social or mobile, most have a basic level of functionality and road map. Web content management vendors are building digital marketing functionality, and are competing in the MCCM space.

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Gartner Names 7 Multichannel Campaign Management Leaders

With Unica Interact, we are able to arm our call center and retail representatives with the highest-impact offers - in real time - so that we can extend and expand our customer relationships. Follow Us on Twitter. Facebook Community. LinkedIn Community. RSS Feed.

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Magic Quadrant for Multichannel Campaign Management

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