FORRESTER WAVE WEB ANALYTICS Q4 2011 PDF

In Forrester's criteria evaluation of web analytics vendors, we found that Adobe, comScore, IBM, and Webtrends are Leaders because of their consistent product strength combined with compelling visions for the web analytics market. They are followed by two Strong Performers: AT Internet, serving the European market with a much-improved offering, and Google, with a new offering targeted at the enterprise market. Finally, Yahoo, a Contender in our evaluation, offers a competent solution optimized for use within its suite of products. Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond.

Author:Dokazahn Mezikus
Country:Panama
Language:English (Spanish)
Genre:Automotive
Published (Last):8 April 2012
Pages:350
PDF File Size:16.72 Mb
ePub File Size:9.81 Mb
ISBN:496-9-42000-446-4
Downloads:1179
Price:Free* [*Free Regsitration Required]
Uploader:Yozshukus



Digital marketing captivates marketers with its promise to drive traffic, engage customers, and enable self-service across devices and channels. As a result, marketers are learning to place a premium on web intelligence: the collection, measurement, and utilization of multichannel digital data to drive mutually beneficial customer relationships.

Customer Intelligence CI Professionals turn to web analytics platforms to help track campaigns and complex customer interactions across digital touchpoints, attribute the impact of activities on the business, and continuously optimize tactics and strategies.

This detailed evaluation reviewed seven companies across 80 criteria to identify the solutions that best meet the needs of enterprises as they implement and evolve their web analytics programs.

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.

Contact us to learn more. June 8, Jennifer Belissent, PhD. June 9, Cinny Little. June 15, Jennifer Belissent, PhD. March 2, Brandon Purcell. January 8, Jennifer Belissent, PhD.

November 19, Cinny Little. Share on Linked In Share on Twitter. For Customer Insights Professionals. Watch on-demand webinars on the go. Forrester Insights for iOS and Android. Description Digital marketing captivates marketers with its promise to drive traffic, engage customers, and enable self-service across devices and channels.

Get Access Already a Client? Log in to access this webinar. Become a Forrester Client Customers are the new market-makers, reshaping industries and changing how businesses compete and win.

80 DN BARVY SMYSLNOSTI PDF

The Forrester Wave™: Web Analytics, Q4 2011

Digital marketing captivates marketers with its promise to drive traffic, engage customers, and enable self-service across devices and channels. As a result, marketers are learning to place a premium on web intelligence: the collection, measurement, and utilization of multichannel digital data to drive mutually beneficial customer relationships. Customer Intelligence CI Professionals turn to web analytics platforms to help track campaigns and complex customer interactions across digital touchpoints, attribute the impact of activities on the business, and continuously optimize tactics and strategies. This detailed evaluation reviewed seven companies across 80 criteria to identify the solutions that best meet the needs of enterprises as they implement and evolve their web analytics programs.

DIARY NOBODY GEORGE GROSSMITH PDF

.

Related Articles