The paper examines the way in which social actors position themselves discursively during final debates for presidential elections, both one toward the other, and toward the content of communication, from the perspective of functional theory of political campaign discourse. All five predictions of functional theory were tested in the two televised debates for presidential elections in Romania: 11 and 12 November in Realitatea TV station, B1 TV respectively. The study shows the similarities with the results obtained in other states, but also reveals the significant differences that change the structure of the functional theory predictions. Keywords : presidential debate, functional theory, political communication culture, political semiotics. The solution of the dialogue as a meeting point of identities, as a primordial social practice  , comes naturally.
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That is why various scholars have ascertained the emergence of journalistic genres tributary to popular culture like talk-shows, lifestyle magazine television and those pursuing private experiences, testimonials.
In this context, authors like Adorno, Horkheimer2 and Mehl3 speak of a culture of commodification and emotions that would lead to a dissolution of the boundaries between the public and the private. Secondly, different formats of political communication have started to borrow entertainment elements, generating what is called infotainment4.
The dominant outlook over this trend is that topics such as fashion, sporting events and sensationalist facts dominate the media agenda, to the detriment of political issues. Furthermore, it is deemed that throughout electoral campaigns, political candidates have started to conform to this media logic, promoting their image in certain genres considered until recently non-political, such as talk-shows or in various informal contexts shopping, playing the saxophone, dancing, etc.
This process is referred as the depolitization of political communication7. Moreover, media coverage of electoral campaigns is said to be increasingly focused on designating winners and losers, engendering a pretended horse-race coverage Last but not least, by stressing on the personal lives of politicians and weighing against their political programs, mediated discourses embolden the personalization of politics Delli Carpini, Bruce A.
Lance Bennett, Robert M. Entman editors , Mediated Politics. A sociological reading Bucharest: Comunicare. Previous page Next page. Revista apare fara intrerupe See More. Revista Sfera Politicii.
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Published in: Annals University of Oradea. International Relations and European Studies No. Suppliment : pp. Introductory Study ;. Banus, Erique , Images of openness — Images of closeness, in Eurolimes, vol. Bennett, Tony , Differing diversities.
European union. identity, diversity and integration