Helen Vaid. Branding is not just an Internet buzz word; it is a high-concept, across-all-boards marketing strategy that can benefit any organization, on line or off. What does it take to create powerful and lasting brand-awareness in the broad marketplace and on the World Wide Web where consumer attention spans are fleeting, at best? This guide explores the designs and guiding principles behind the efforts of some key players in the world of branding. It investigates the psychology and practical implementation of various aspects of branding strategies, such as design, copy, and response measurement. It also explores the inventive advertising approaches some companies use to strengthen brand recognition on line banner ads, e-mail campaigns, website construction, and much more and showcases a remarkable collection of some of the most successful branding implementations.
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Would you like to tell us about a lower price? If you are a seller for this product, would you like to suggest updates through seller support? It explores how to design brands and sub-brands for target markets, how to manage a brand across different media and delivery systems, and looks at lessons learned from the greats.
It includes a brand showcase, displaying some of the world's leading exponents. This includes brands that have become internationally recognized icons and illustrate design excellence.
Read more Read less. About the Author Helen Vaid is an independent consultant who has been working in the branding and marketing industries for nearly ten years. In her most recent job at Sieglegale, an independent consultancy, she worked with a range of brands such as Procter and Gamble. Twinings and on the Web, Shopsmart. She successfully translated and implemented the brand values of many different products. Branding is her first book.
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Branding Brand Strategy Design & Implementation